a Where. road trip { part I }

March 20, 2013 § 1 Comment


late friday night after paying a visit to the brooklyn navy tow yard Where. began the journey to pennsylvania in the hopes to connect faces to the enthusiasm and spark behind months of emails and phone calls about building the origin of our garments, the next page of our story. saturday morning took the Where. team on a drive across western pennsylvania; the stretch of highway surrounded by rolling dormant fields and unassuming christmas tree farms eventually lead to the dramatic twists and turns of the susquehanna river. as we reached millerstown a light snow had begun to fall and although the country roads were now a challenge pulling up to Glenn Kaufman’s farm nestled against the hills had the magic of a snow globe we couldn’t wait to see what would happen upon shaking.

we were greeted by Laurie Perone, Glenn and his partner in life and labor Judith Shoemaker. their angora goats having been shorn the day before at first acknowledged us with a few shivers and then allowed us to go explore what their newly given fleeces could mean for Where. Pure American Naturals or PAN is a farming centric company with the goal of connecting people, animals and nature through story telling, education and fashion. their goats are monitored through several data points to determine their health and the effect on the fiber they yield. our conversation began about what each of our missions brought to the table which eventually lead to the most amazing spread of food and friendships formed around a dining table. PAN and Where. discussed ethics, aesthetics, customer and strategy. Glenn summed it up well siting that socrates felt if written down a message was lost, but spoken word held power.

as we prepared ourselves for the drive back invigorated by the ideas percolated and the kindred spirits made we were formerly introduced to some of Glenn and Judith’s happy herd. it reminded us of why we were there: to celebrate the heritage of these animals, add another chapter to Glenn and Judith’s amazing story and shake the snow up in the fashion industry globe too.


§ One Response to a Where. road trip { part I }

  • Sherry says:

    Love your story. I believe it would be considered more central PA? Our friends in Pittsburgh and Erie would say so anyway! šŸ™‚

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